Around 60% of employers now use social media screening as one of their primary tools in the initial phase of the recruitment process. And this is only going to increase; in fact, we have seen a 500% increase in employers using this in their recruitment process in the last decade. So, with that in mind, it is vital that when searching for a job, you get serious about your social media profile. Don’t let your online reputation close doors to fantastic opportunities in the job market – let’s look at what you can do to use social media to your best advantage.
Mind your language!
Revisit your profile information on all your social media platforms – is it well written? Is it ‘squeaky clean? The style and tone will obviously vary depending on which social media platform you are looking at – what is acceptable on Twitter, may not be appropriate for LinkedIn. It’s a good idea to make sure that your information is consistent across all your social media and where appropriate, that it matches up with your CV work history and profile, otherwise this could ring alarm bells with a prospective employer!
A picture tells a thousand stories
The images you use will also create a strong and lasting impression, let’s make sure it is for all the right reasons! Generally, we recommend a professional head and shoulder shot for LinkedIn profile, although the style may be more relaxed for other types of social media such as Facebook and Twitter for example.
Update your info
Take time to look at the information that you have included on your LinkedIn profile – is it up to date with the most relevant information? Do you have the correct contact details listed? If you are not already in work, think about adding into your profile summary that you are actively looking for work and outline what type of role that you are looking for.
Follow, follow, follow
It’s a good idea to follow the companies that you are interested in working for and join relevant groups, so you have an insight into the latest news, jobs etc. It also demonstrates that you are actively taking an interest in the business and industry that you hope to join.
Now that you have a professional, polished profile, do ensure that you add all your social media profiles on your CV!